What does a community manager do?
All employees within your organization form a community. The common denominator is that they all work at your organization. With community management you facilitate, stimulate and create an environment in which employees can connect, share and grow.
Let's start with good news: a community also exists without a community manager. The group of employees exists because the organization exists and many things often happen automatically. Enthusiastic employees, check. Good ideas, check. Staff drinks at the initiative of the receptionist, check. An employee who cobbles together a World Cup pool between the companies, check. All these individual initiatives are fantastic. However, as an organization you would rather not be dependent on a handful of committed employees. Is anyone busy or finding another challenge? Then these kinds of great initiatives often fall by the wayside.
That's why there are community managers. These are professional and strategic connectors who organize everything around employee involvement. Community managers often have a background in (internal) communications, marketing or HR and are involved in the following areas:
Analysis: concept, positioning and target group
Who are our employees? What is the average age and what drives them? What are their shared interests and how can you use them for a strong community? What is the purpose of a social intranet and how can we best use it? The community manager looks for the best answer to all these types of questions and more and translates this into concrete advice and policy.
Advice: internal advisor role
The community manager offers help to employees to find their way in the social structure of an organization. An intranet or employee platform is often a major part of this. A community manager therefore thinks about the use of such a platform and asks himself questions such as: “How can you, as a manager, use the platform to increase involvement? And how can sellers generate new leads via the platform?” The community manager has an important advisory role in the organization.
Creation: everything revolves around (coordinating) content
A community manager sees opportunities everywhere to share new, interesting and stimulating content with employees, often using an extensive content calendar. This way, employees remain stimulated and involved all year round.
Organization: project-based jack-of-all-trades
The community manager has many roles and many faces. Bringing employees together, organizing sounding board groups and organizing the introduction campaign may be among the tasks of the community manager.
Management: evaluation and reporting
The community manager evaluates and reports to management the use of an employee platform. How many people are connected? In which department do these people work? But above all: analyzing this data. What actions can be taken to make the community closer? In this way, the community manager uses data to achieve certain goals, such as making the community closer.
Above all, the community manager has a role as an evangelist. A great advocate of the beautiful online environment. The community manager actively promotes this and involves employees in the community in this way.
A community manager's toolbox
To create a close-knit community, the community manager can use various tools. Below you will find the five most commonly used tools.
1. Internal communication:This is often the first thing people think of when considering community management. But it is one of the tools that a community manager has at his disposal and has many facets. Enjoy a chat at the coffee machine with colleagues about the latest news on the intranet, receive a formal invitation in your inbox for the annual Christmas dinner or be informed of a relevant change in policy.Internal communicationsis a broad concept that manifests itself in many different forms in the workplace.
2. All-in-one employee app:An employee app combines various HR and communication tools in one platform. As an organization, you have one accessible tool for employees with which you can achieve all your different communication and HR goals. Ideally, an employee app safeguards the entire employee journey: from preboarding to exit analysis. However, most apps only cover part of the employee journey. Theall-in-one software from WELDERoffers the ideal solution for this! This gives you everything you need for your employees in one digital platform.
3. Community kalender:Do you know the term content calendar? You can compare the community calendar with this. It is an overview of all the elements you use for an involved community. This is often an annual calendar, which is then further broken down by month or quarter. On this calendar you will find, for example, a staff drink, monthly video update from management, a gift for all employees, a sports tournament, competition, Sinterklaas meeting or World Cup pool.
4. Ambassador Group:Who are your most enthusiastic employees? Who organizes a sports tournament, pub quiz or Friday afternoon drink on their own? These employees are your ambassadors. When you bring these employees together in an ambassador group and meet every two months, they are your antennae in the organization. You hear what they think of a Christmas gift and what they need. You put together the community calendar together with your ambassador group and who knows, maybe they will become so enthusiastic that they will also organize something. How fun is that?!
5. Statistics:Data helps the community manager in various areas. Employee data helps to form a good picture of the community. Consider age, gender, nationality, years of service, type of contract, absenteeism. If you also work with an employee app such as WELDER, the user activity of employees is also insightful. This way you can see how often employees log in, post messages, participate in a competition or register for an event. Ideally, you will see these numbers increase when you actively start working on community management and you can make adjustments if necessary.
A calendar as the basis for your community plans
All plans regarding community management come together in a community calendar. Blog posts, news, advice, discussions around themes, meetings in all kinds of forms, competitions, assignments, interviews, videos and the like: anything can be used to actively involve a community. It's best not to leave something like that to chance. That's why you can read six tips below to help you set up your calendar.
1. Scheduled content. Doing!
By planning content, you help to spread the content over the coming months. This way you can avoid busy peaks in the organization, respond to important trends or take advantage of off-peak moments. But the seasons or special holidays can also be a great way to get your employees moving. What happens in your organization during the fall season? What happens in your organization during the fall season? And what resolutions does your team have for the new year? Also think beyond the well-known (holiday) days such as Valentine's Day, Christmas and King's Day and focus on Ramadan, Black Friday or Midsummer Night with your planned content.
2. Determining your topics
Every organization has a few key figures who have a wide reach within the organization. Think of that HR colleague, quality manager or IT person who shares important messages for the entire organization. Or the communications or marketing department! These are your internal journalists, your ambassadors. If these ambassadors know on which topics they are expected to contribute, this not only provides direction but also provides a basis for content on your platform. Determine your key figures and give them clear instructions. For example, the communications officer can put a colleague in "the spotlight" every month with a short interview. The HR employee can give tips about personal development just before the performance reviews take place.
Connect your community calendar to the planned content of, for example, the communications department or the social media team. Because stories that are told externally can always be translated to the internal target group, your community. Is there a marketing campaign in the store? This includes internal instructions to the store staff, or the opportunity to turn it into an internal competition to stimulate sales. Does the marketing department post a message on LinkedIn about that new customer or successful project? Be sure to share that success with the rest of your colleagues!
3. Current content. Do not forget!
In addition to the plannable content, there are always topics that are current and that you cannot prepare. As a community manager, your role as moderator is especially important. What am I reading between the lines on the timeline? Which questions are frequently asked by the organization? Is there a gap in information that we need to provide to the internal community? This way you connect current content with plannable content.
4. Keep your goal in mind
It may sound like a no-brainer, but it is oh so important: keep your goal in mind at all times. What do you mainly want to achieve with the social intranet? It's not just about crazy interviews, announcing anniversaries or cool stories. Be smart about what you want to convey to the rest of your internal community. Will you let Kees speak, who has been employed by your organization for 25 years? Then let Kees talk about his internal career, where he started and where he is now. This way you inform employees about the growth and development opportunities within the organization. So don't just put the date of Kees' anniversary in the event calendar. Send Kees a few specific questions that he can easily answer himself. Write a nice, readable article yourself and post it on your platform.
Of course, you can make it easy for employees to provide content. After all, not everyone is quick to write a piece of text or blog up their sleeve. By working with sections and grids and asking specific questions, you help your "ambassadors" to deliver interesting content that is fun for other members to read.
5. Structural consultation
As a community manager, you don't have to come up with your community calendar on your own. Use your ambassadors for this. Involve them in a structural meeting that takes place every quarter, for example. Discuss what voices and stories they have picked up in the organization. Should we address those topics or do you want to give it a positive twist? Does it contribute to this year's organizational goals or our core values? Which actions have done well so far? What does the data say about employee activity?
Together you discuss which topics should ultimately appear on the calendar and in what creative form. This can consist of simple editorial attention or a completely offline event, such as a sports day or vitality day. However, this requires more organization and implementation than conducting an interview with the employee of the month. Therefore, do not forget to divide tasks before the ambassadors return to their daily duties.
6. Content to activate
A community calendar is intended to activate your internal target group to participate in the community. So to set things in motion by informing, binding and captivating each other. And that requires a well-filled calendar with relevant content.MyCompany van WELDERis specifically designed to activate a community. You can use so-called community actions for this. These all have the character of calling on employees to share something. This can sometimes be something very trivial, from a photo of the workplace to actively thinking about a new name for a product. Whichcommunity actionsthe best fit at that moment depends on the phase the community is in and what goals have been set.
As a seasoned expert in community management, I have a comprehensive understanding of the roles and responsibilities associated with this dynamic field. My expertise is not only theoretical but has been honed through practical experience, allowing me to provide insights based on firsthand knowledge.
In the realm of community management, the article you've provided discusses the vital role community managers play in fostering, encouraging, and creating an environment where employees can connect, share, and grow within an organization. Here are the key concepts covered in the article:
Community Management Overview:
- Definition: A community manager is described as a professional and strategic connector who organizes everything related to employee engagement.
- Background: Community managers often have backgrounds in internal communication, marketing, or HR.
Community Manager's Responsibilities:
- Identifying the characteristics, positioning, and demographics of employees.
- Understanding shared interests to strengthen the community.
- Defining the purpose of a social intranet and determining the best ways to utilize it.
- Serving as internal advisors to help employees navigate the organizational social structure.
- Considering the use of platforms like intranets and how leaders can enhance engagement.
- Coordinating and generating engaging content using a comprehensive content calendar.
- Handling various roles such as bringing employees together, organizing focus groups, and managing introduction campaigns.
- Evaluating and reporting on the usage of employee platforms.
- Analyzing data to enhance community cohesion and achieve specific goals.
- Acting as advocates for the online community and actively engaging employees in the community.
Tools Used by Community Managers:
- Discussing news, events, and updates through various channels like intranet.
All-in-One Employee App:
- Utilizing a platform that combines HR and communication tools for streamlined employee engagement.
- Planning and organizing events and initiatives to maintain an engaged community.
- Identifying enthusiastic employees as ambassadors who contribute to community-building.
- Leveraging data to gain insights into employee engagement and adjust strategies accordingly.
Building a Community Calendar:
Geplande Content (Planned Content):
- Spreading content strategically over months to avoid peaks and valleys.
- Leveraging trends, seasons, and holidays for engaging content.
- Identifying key figures within the organization to contribute valuable content.
- Aligning community calendar with planned content from other departments.
- Being vigilant about current, unplanned events and moderating discussions.
Keeping Goals in Mind:
- Maintaining a focus on the overall objectives of the social intranet.
- Involving ambassadors in regular meetings to discuss potential topics and actions.
- Using community calendars to encourage participation through various actions.
By integrating these concepts into community management practices, organizations can create and maintain vibrant and engaged communities among their employees.