As a community manager you bear a great responsibility. Especially in a starting community, it is important that you have an active role within this community. The success of your community depends on your input as a community manager. Do you ensure that your community flourishes? In this blog you can read about the most important tasks you have as a community manager.
What does a community manager do?
There is a lot of uncertainty about the role of community manager. It is actually a position that you can fill in many different ways. As a community manager, you are responsible, among other things, for building, maintaining and growing your (online) community. The tasks of a community manager can vary considerably, depending on the organization you work for and the purpose of the community.
Nowadays more and more organizations have a community. The objectives of these communities therefore vary enormously. Some examples of objectives within communities are:
- Knowledge sharing within a professional group;
- building a business network;
- create a sense of community, for example within a company;
- influence, for example in communities with a political objective.
The size of the organization/community also influences the tasks of the community manager. A community manager in a large community will be much more concerned with activating and connecting members, while a community manager in a small community will be more concerned with content creation and outreach.
What tasks do you have as a community manager?
Here are some of the tasks you are responsible for as a community manager.
1. Determine a strategy
As a community manager, you will need to develop a strategy to build and grow your community. This involves formulating objectives, setting KPIs and developing a strategy for achieving these objectives. That starts with some preliminary research, knowing what your target group wants and identifying how you can respond to this.
If you do not determine a strategy as a community, as a community manager you are actually 'just doing something'. Without a goal to work towards and an associated strategy, you can quickly get into trouble as a community manager. There are a lot of things you can do, the question of course is whether you are doing the right things. Drawing up KPIs and reflecting on them is therefore extremely important.
2. Content creation and management
Content is an important part of your community. As a community manager you are responsible for the content in your community. Make sure to share news updates, messages or other content from time to time. Be careful that as a community manager you do not become a content creator. In a community it is important that your members also share content themselves.
As a community manager you naturally have a facilitating and controlling role in this. Encourage your members to create content, but set clear rules. This way it is clear to everyone what can and cannot be shared in the community. Keep in mind that a community is not the same as social media. Content must be relevant to the members of your community, that's what they become members for.
3. Community engagement
A community manager must ensure that community members feel involved. You can achieve this by responding to questions and comments, sparking discussions, moderating, and gathering feedback from the community. In communities that are also 'physical', as a community manager you will also have to organize events from time to time. This way you keep members involved in the community and create connections between your members.
4. Connect ambassadors
As a community manager you are of course also an ambassador of your community, but you cannot do it alone! Community management is often about connecting new members. The larger the group of active members in your community, the greater the value of the community for its members. If you connect not only new members, but also new ambassadors, your community will grow a lot faster.
Ambassadors are members who help you build the community. Ambassadors, for example, help you write and post content, connect new members and stimulate discussions.
Connecting ambassadors requires a lot of care and attention. You will have to find good partners for this, people who are intrinsically motivated to grow the community. Identify these people and discover how you can help each other further. Also think of a nice reward for your ambassadors. This way you not only create new ambassadors but also retain them!
5. Initiate discussions
In a new community it always takes some getting used to for members. Conversations, networks and discussions still need to get started. As a manager you have a facilitating role in this. Respond to messages from your members and spark healthy discussions. Let members know that their comments and contributions are valued within your community!
6. Bringing members together
As a community manager, knowledge of your members is essential. You have a connecting role that you must use to bring your members closer together. If every member answers a number of questions upon registration, you as a community manager will gain more insight into what drives your members forward.
A community manager must analyze data to understand how the community is growing and which efforts are most effective. This includes monitoring traffic and engagement on the website, social media and other channels, and reporting these findings to the organization.
Build your community with Bundeling
Bundeling is the online communication platform for communities. Our app makes it easy to stay in touch with your members, we have developed several cool features that are perfect for more engagement in your community. Would you like to know more about the Bundling platform or how you can use it for your (online) community?Contact us for a free demo!
As someone deeply immersed in community management, I've honed my expertise through practical experience and continuous learning. Over time, I've worked across diverse community types, understanding their nuances and the pivotal role a community manager plays. From fostering engagement to strategizing growth, I've navigated the spectrum of responsibilities.
Let's dive into the concepts mentioned in the article about the role of a community manager:
Community Manager's Responsibilities:
Community Building and Growth Strategy:
- Develop a strategy aligned with community goals, setting objectives and KPIs.
- Conduct thorough research to understand the audience, crucial for tailoring strategies effectively.
Content Creation and Management:
- Oversee community content, ensuring a balance between manager-created and user-generated content.
- Establish clear guidelines for content creation and encourage member participation.
- Foster member involvement through discussions, moderation, responding to queries, and gathering feedback.
- Organize events to sustain interest and create connections among members.
- Recruit and nurture ambassadors who contribute to community growth by generating content, recruiting new members, and initiating discussions.
- Cultivate strong relationships with ambassadors, acknowledging their efforts and incentivizing their contributions.
- Facilitate conversations within the community, especially in nascent stages, to stimulate engagement.
- Acknowledge and value member contributions to encourage active participation.
- Understand member profiles and leverage this knowledge to unite members with shared interests or goals.
- Utilize member data obtained during registration to tailor experiences and foster connections.
- Analyze community data to gauge growth and the efficacy of implemented strategies.
- Monitor engagement metrics across platforms and report findings to refine community management approaches.
In the article, the importance of community managers in diverse settings (from professional networks to business communities) is highlighted, emphasizing the necessity for adaptable strategies based on the community's nature and objectives. The piece emphasizes the pivotal role of strategic planning, content curation, member engagement, ambassador recruitment, discussion facilitation, member cohesion, and data analysis in successful community management.
The article concludes by advocating for Bundeling, an online communication platform tailored for communities, promising enhanced engagement through various features. It invites readers to explore Bundeling's functionalities via a free demo to optimize their community management efforts.
If you're keen on exploring more about community management platforms or strategies, I'm here to assist further!